Glasses are not just a tool for correcting vision or shading

In the past 80 years, it has become a fashion item with beautiful appearance

Great changes have taken place in the trend of glasses

It follows the changes of times and environment

With the combination of material and art

In a tangible way

Do you want to know the glasses that have been popular in Europe and America in recent decades

1930s

The primary demand for women's glasses is thin

The most fashionable are rimless hexagonal transparent lens glasses and round sunglasses

1940s

Classic cat eye look

With amazing colors

Popular since the 1940s

1950s

After World War II

Aviator glasses are all the rage

meanwhile

More industrial design elements are integrated into the eyeglasses

1960s

Jacqueline, the wife of former President Kennedy

Rewriting the history of women's glasses trend

Turn people's eyes to the full armed, round frame sunglasses

This classic frame has swept the whole fashion world like a storm

1970s

In the 1970s, we pursued fashion, fashion and the most fashionable

Big frame shape continuing from 1960s

go beyond

Everyone loves oversized glasses to show their personality and trend

1980s

A decade passed

Glasses begin to match with brighter colors

And decorate with colorful decorations

1990s

By the '90s

"Small round and thin" frame is becoming popular

After 2000

10 years after the Millennium

With the influence of Paris Hilton, the "intruder"

Bling Bling's glasses are becoming ubiquitous

Today

Today's glasses add a little Retro

Merge into a new style
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For a man with glasses

The biggest wish is

To be able to match one for yourself

And to the greatest extent

Glasses for eye protection

so,

It's on the market

All kinds of glasses with different functions

In recent years

The most popular is

Various blue light proof lenses

To protect against the "ubiquitous blue light hazard"

There are even posts on the Internet claiming that

Blue light can cause

Visual fatigue

Retinal injury

Maculopathy

Even blind

So is that the case?

Is blue light so harmful?

Can you avoid wearing blue light proof glasses?

today

Just say it for everyone

Is blue light really harmful to the eyes?

We call the light that the human eye can see visible light, and its wavelength range is 380nm-780nm. According to most national standards, the visible light with a wavelength range of 400nm-500nm is called blue light.

In visible light, blue light is the most sensitive and penetrating to retina. Theoretically, blue light may cause damage to some eye tissues. However, the following facts should be noted:

1、 The eye itself can block some blue light, and the retina also contains antioxidants that help filter blue light.

2、 Although people associate blue light with computers and mobile phones, the biggest source of blue light is sunlight. Other sources include fluorescent lights and LED lights. The blue light exposure on the screen is much less than the sun exposure.

3、 Dr. Khurana, a spokesman for the American eye Association, an authoritative organization, said that blue light can be exposed to computers, televisions, mobile phones and tablets, but there is no scientific evidence that the blue light emitted by digital devices can cause harm to the eyes.

Say in this way, since blue light is not harmful to the eyes, why do you have eye discomfort when you look at the screen for a long time? And look down~

Why does long time see a screen can eye discomfort?

Normally, humans blink about 15 times a minute. Research shows that when we use digital screen equipment, the number of blinks will be reduced by 1 / 2 ~ 2 / 3, and the reduction of blinks and close work will lead to eye fatigue.

Is it necessary to wear blue light proof glasses?

Anti blue light glasses are becoming more and more popular. Advertisements for these glasses claim that excessive exposure to blue light will cause a series of eye problems, such as dry eyes, visual fatigue, and even loss of vision.

However, there is no evidence that different wavelengths of light from the screen can damage the eyes. Dr Khurana recommends not using glasses that claim to protect the eyes from blue light, as there is also a lack of evidence that they are effective.

Is blue light only harmful to the body?

Blue light has been shown to affect the body's circadian rhythms. Too much blue light coming into contact with electronic products such as mobile phones at night can damage people's ability to fall asleep.

Therefore, it is recommended that you limit screen time two to three hours before going to bed, and adjust the electronic equipment to night mode, so as to reduce glare, alleviate visual fatigue and minimize the blue light at night.

However, with the further understanding of blue light, it has been found that blue light plays an important role in maintaining human health, such as regulating hormone secretion. At the same time, blue light can also avoid reducing night vision, which is also beneficial to the refractive development of adolescents and minors.

How to protect your eyes?

Nowadays, screen terminals are everywhere. In order to protect our eyes, we recommend the following methods based on the recommendation of American eye Association:

01,Keep a reasonable distance from the computer screen, about 0.6 meters (about the length of one arm), and the angle of view should not be less than 15 degrees, or stand up and adjust at intervals.

02

Screen filters can be used to reduce glare.

03

Use the "20-20-20" rule to have regular rest: reduce the use of computers or mobile phones, pay attention to the intermediate rest, get up every 20 minutes or so, or overlook the scenery outside the window.

04

Reduce the use of air conditioning, pay attention to air humidification, reduce the symptoms of dry eyes.

05

Adjust indoor lighting and screen contrast to reduce eye fatigue.

06

People who wear contact lenses can wear frame glasses to rest their eyes.

07

Pay attention to eyelid hygiene. Wash your hands frequently and don't rub your eyes.

08

Blink more. It is recommended to blink 4-6 times per minute, with complete tear film, which can reduce dry, pain and blurred vision.

If there is any other discomfort in the eyes, it is recommended to go to the eye department. The society also recommends that everyone should have an eye system check before the age of 40, and a comprehensive eye check from an ophthalmologist on a regular basis is essential for the early diagnosis of any potential eye disease.

How should children use electronic equipment?

The electronic products of mobile phones are becoming more and more child friendly. What are the restrictions on the use of screens for children?

Studies have suggested that daily screen use is related to child development, obesity, poor sleep quality and eye development. In Asia, up to 90% of adolescents and adults are nearsighted.

The World Health Organization recently released new guidelines that recommend zero screen time for children up to the age of one, and as little screen time as possible for children in the following years. The American Academy of Pediatrics recommends that digital media (except video chat) not be used in children between 18 and 24 months of age.

in summary

There is no scientific evidence

Blue light from digital devices

Can cause damage to eyes

therefore

I suggest you

Eye protection

We should start with the little things in our daily life.

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The sun's ultraviolet rays can damage the eyes and skin, and sunglasses are vital protection. To some extent, they are a health product that helps prevent cataracts and macular degeneration, but also a fashion accessory.

However, the price of sunglasses in European and American countries is generally hundreds or even thousands of dollars. Why is the price so expensive?

Sunglasses are made of glass or plastic, specifically acrylic, polycarbonate, CR-39 or polyurethane. The frame is made of plastic, nylon or metal. These materials will become lighter, more flexible and more scratch resistant, but none of them involve revolutionary processing methods or materials, or require billions of dollars in research and development costs.

The cost of making sunglasses is much cheaper than what the price tag says. Sunglasses, which cost hundreds of dollars, cost just over 120 yuan, and are often made in China.

In fact, the sunglasses industry in Europe and America is actually a monopoly industry: it is mainly controlled by an Italian company named rosaortica. Haven't you heard the name? But you must have heard about their brand, because this company controls everything about luxury goods. They have the sunglasses of Armani, bobari, Chanel, Gucci, dujiabanna, Migao Kos, miumiao, Oakley, Oliver pipas, sun, Prada, Ralph Lauren, ray ban, Tiffany, Versace and other brands.

It's not over! Rosaortica has 9000 retail stores around the world. If you go to the mall, you must run into the company's brand sunglasses store. The giant also dominates the myopia Market: all "bright view", pearl vision, Sears optics, and target optics stores have rosaortica group branded frames.

In addition, rosaortica group also owns eye Med vision care, the second largest vision insurance company in the United States. In 2018, it was merged with France's Evian, one of the world's largest manufacturers of glasses and contact lenses. This behemoth is now called "isillosa otica.". If you have sunglasses, or nearsighted glasses, you probably already own the company.

Leonardo de vicher, founder of rosaortica group, is a godfather. People in the industry try to avoid mentioning his name. "To be honest, he was guided by fear," said a former rosaortica executive Even his daughter admitted in a biography that she was afraid of him.

Rosa ortica's price hike on sunglasses is crazy, reaching 1000% or more. In 2019, the founder of bright view told the media: "you can buy amazing good frames for $4 to $8, the quality is up to the level of WarBy Park, and the designer level frames can be bought for $15, just like Prada glasses. The price of really expensive glasses is ridiculous. It's a complete fraud. "

Of course, the designer's work is original design, which may be composed of luxury materials, or even elaborately made. But everyone knows that what customers really pay is the designer's name and logo. So do sunglasses.

From the perspective of sunglasses pricing, just like watches, the demand for sunglasses of luxury brands will increase with the price rise. Why is that? Because people want and expect to pay a lot of money for this kind of goods! And rosaortica is probably happy to cater to this demand.

As we all know, sunglasses are a fashion. A good tool for every real Hollywood actor to show his charm is an excellent pair of sunglasses. Between fashion and health, what can you do without sunglasses?

Oddly enough, antitrust agencies in Europe and the United States seem to turn a blind eye to sunglasses giants. European and U.S. Federal Trade Commission gave a green light to the merger of ISIL and rosaortica. "This has never happened in the seven centuries of eyewear industry," the guardian exclaimed at the time

In fact, there are some cheap sunglasses brands in the European and American markets. Brands like goodr and knockaround cost a fraction of the price of luxury sunglasses. In addition, WarBy park has also achieved success in many product lines with moderate prices in the past decade. However, it is extremely difficult to play with monopolists, and it is not easy to compete in price and value when so many people in Europe and the United States regard sunglasses as a kind of luxury.

As long as a company monopolizes the sunglasses industry in Europe and America, it can set its own price. "It's all worth the money that people are prepared for," rosaortica's chief executive said on the 2012 show 60 minutes

He was right, but in the worst way. Consumers in Europe and the United States can buy Sunglasses anywhere, but if you want to buy Sunglasses that people think are good, you have to pay the price Rosa ortica told you. 

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There are hundreds of retro glasses. Some of them are suitable for fresh. Some of them are old-fashioned. How to match them is more fashionable. Here's how to wear them.

There are hundreds of retro glasses. Some people can smell the strong taste of culture, youth and freshness when they wear them. Some people are a bit old-fashioned and bookish. How to match them is like being on the cutting edge of fashion. Let's wear them.

Intelligent denim shirt + tights are indispensable

Denim shirt is the most basic style, with the casual flavor of denim. Once you put it on, you can fully show the intellectual beauty, and then match it with the tights of the lower body to present the beauty of the figure curve, plus the retro glasses, you will not be bookish at all!

Hats and glasses are perfect for sexwoman or man

Like more neutral style girls, you can add a gentleman's hat, match with a soft long hair, use the hat and retro round glasses, let the whole show a playful and handsome.

Colored sunglasses are the key

Colored sunglasses are a good match, which is called handsome. If you don't match them well, they are vulgar. As long as you match them with a sweet dress, you can immediately show different styles and make people have a good look. 

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Talking about ray ban, I want to start from the movie. Many people can't understand ray ban without the handsome image of Tom's 86 year movie "flying high"

Almost every pilot is wearing Ray-Ban glasses. The most expensive air force recruitment advertisement in the United States has given Ray-Ban countless shots.

Thanks to Tom Cruise for letting us know about ray ban

Nearly 20 years later, mission impossible 5 still wears ray ban sunglasses.

Aviator in the movie has become the most fashionable sunglasses style~

Captain of the United States 3

In "doomsday collapse", Johnson also wore rocks. The original ray ban was indeed a pair of "pilot's glasses". In 1923, Bausch & Lomb began to develop for the U.S. Air Force; in 1937, ray ban was officially launched, which means "glare block".

This is the classic pilot series. The lens can absorb 85% of the visible light. Block blue light (the color of the sky), which prevents pilots from discomfort caused by glare.

You know (or maybe not), two years later, in 1939, World War II began. MacArthur, with ray ban and cigarette in his mouth, is deeply rooted in people's hearts!

The image of American air force sunglasses and flying jackets has been taken to the whole world! After World War II, ray ban, Zippo lighter and Harley locomotive became the symbol of American culture~

American bodyguard standard

In 1962, Kennedy wore ray farer

The movie intern Anne Hathaway is also a wayfarer series

Gaddafi

BUT NOW

In fact, sunglasses of Chanel, Burberry, Prada and D & G have been produced and sold~

Great future

You're wearing the same type of star. Count all kinds of Ray Ban's glasses. What's the star! And cross-border is very serious, business, politics, military, entertainment.

Of course, there are two best-selling styles - aviator and wayfarer

No.1 Aviator series

Tom Cruise in the guise of a pilot

Seeing that MacArthur's long face Aviator classic is totally acceptable, I feel relieved that it's fashionable now

If you're an oval face, it's also a very versatile face~

Scarlett Johnson pilot model and the retro small round mirror to be introduced below can hold!

If you are not satisfied with the existing style, you can also choose "private customization"! Style, lens, frame, size and even Custom Engraving~

No.2 hiker series

People with square upper part of face are really suitable for this kind of square mirror frame. Try the skinny small square face~

Hepburn of breakfast at Tiffany's, xiaofanglian has more aura with this pair of glasses.

I prefer the moment when she took off her glasses, beautiful! Of course, if you are generous, give up

Facebook CEO Zuckerberg

No.3 round series

Please study the effect of wearing round glasses in different facial styles.

No.4 party talent series

She's a round, round face. I can't argue with that···

With this club master sunglasses, the round face immediately becomes pretty. Having said that, have you found your favorite style?

In addition: Sunglasses must be suitable for your face! But the world is still! Yes! Look! Face! 

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