Search volume plays an important role in retail. By searching, your customers are actually telling you what they want and asking if you can meet their needs. This is a real gold mine. After all, knowing what your customers are searching for is the key to Making Smarter marketing and sales decisions.

Today, we analyze the hot search keywords of INS fashion website in the past year, hoping to give you a general understanding of the fashion trend of accessories in 2019, so as to help you meet the needs of customers faster in 2019.

1. Hat

Last season's bucket hat was very lively and casual, with bright colors and patterns printed on it. This season, a stronger and more mature style has emerged for bucket hats, which has blurred the line between the cloche and the bucket hats.

2. Bow

When it comes to bowknot, many people associate it with sweet and sweet girls. But in fact, as early as the 1920s bow has become a popular piece. Bowknot is a symbol design that shows the characteristics of softness. It was popular in the 1960s and 1980s. Now, it is coming back in a different way.

3. Belt

It's really interesting in the fashion circle. It's clear that big silhouettes have been popular in the past two years. This year, I started to play girdle again. A variety of corsets emphasize natural curves, often in contrast to strong shoulders. Exquisite fabrics and structures create a classic coat, while simple and basic waist design strengthens the silhouette of the piece.

4. Hairy bag

Hairy clothes make us feel comfortable in winter, but in the fashion trend of accessories in autumn and winter of 2019-2020, hairy bags also add an interesting texture to the overall shape, making people feel very luxurious.

5. Sequin bag

It's true that the main character of this year's street shooting is the sequin element of bulingbuling. After a wave of interpretation by celebrities and fashion people, this kind of fashion piece has sprung up again in the past two years, from the original "old local tyrant" to the fashion "classic".

6. Snakeskin printing

The trend of snakeskin printing has been slowly attracting people, and now it has officially occupied the fashion world. While the return of tiger and leopard prints is entirely expected, snakeskin prints are somewhat unexpected in the fall of 2019.

7. Shoes with animal patterns

If you're looking at the trends in the fall / winter shoes of 2019-2020 and are trying to choose a new pair of shoes that suits you, animal patterns should never be missed. This year's runway is full of animal footprints.

8. Jewelry hairpin

For most of us, jewelry hairpins are not part of our everyday look-up, they are more suitable for some luxurious occasions. This year, though, you don't have to save the jewelry for luxurious occasions - because they add magic to your daily life. 

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Cat's Eye Sunglasses seem to have a magic power. Once you wear them, they are very chic! Cat's eye sunglasses are one of the most popular items every year. The upturned corner of the eye is like a cat's eye, which is full of mystery and charm. The black style is very versatile and popular among street photographers.

Not only are street photographers, but even stars and celebrities love it all in one. You see, even the controversial "ugly" 3unshine, who just started her career, wore cat's eye sunglasses. She didn't feel any disobedience at all, and her fashion level has been improved a few degrees!

Let's not say whether cat's eye sunglasses can let you "change face", at least wear it can concave shape full score! Since last year, celebrities of European and American bloggers have been wearing cat's Eye Sunglasses one after another. This style with its own aura, elf style and lazy feeling has made Cat Eye Sunglasses popular.

◤ size of cat's Eye Sunglasses

What exactly is cat's eye sunglasses? In fact, this term is a relatively vague expression, mainly because the design of cat's sunglasses is like a cat's hanging eye, round and warped, with its own proud and charming attribute. It has two main sizes:

1.1 sharp edges and corners

The first kind has obvious triangle eye effect. This kind of glasses not only has the magic sense of science and technology, but also has the breath of retro, the sharp feeling of self-contained gas field, and also has the full holiday style.

1.1.1 wide and large

Among them, the angular cat's Eye Sunglasses have a good accommodation of the wide large glasses, this modern image no matter what style of clothes are the same type.

1.1.2 thin narrow type

Narrow cat's Eye Sunglasses, full of design sense! Sometimes with transparent color change, stand on the bridge of the nose, is a catchy line. Speaking of this, I have to say to you fairies that narrow edge glasses wearing method is more peculiar, it can not completely cover the eyes, at most can only cover half. So the best way to wear it is to hold it on the tip of your nose.

1.2 ellipse

The second type is elliptical cat's eye sunglasses. This type of cat's Eye Sunglasses also has its own aura. Because there is no sharp triangle, it has a softer holiday feel.

1.2.1 wide type

Similarly, oval cat's Eye Sunglasses have different widths. Wide cat's Eye Sunglasses refer to the sunglasses which can cover the whole eye and are flat on the top and round at the bottom. The little sister in Europe and America likes to wear some super large cat's eye sunglasses. She is not only a star, but also "expensive".

1.2.2 narrow type

The narrow edged cat's eye sunglasses are even more inspirational, just like a naughty kid who deliberately shows his small eyes to see if his mischievous things have been found. At the same time, also has a retro temperament, like a retro sexy girl.

However, you have to choose your own type of face. (the third point will be mentioned) first, let's learn about the fashion history of cat's eye sunglasses.

◤ it belongs to the cat's Eye Sunglasses of the 1950s

There are many kinds of sunglasses, such as flying sunglasses, big black super sunglasses, round sunglasses and grandma sunglasses. The evolution of sunglasses' fashion is brilliant and changeable. It's just that today's "protagonist" is cat's eye sunglasses. Let's briefly talk about its historical origin.

Cat's eye sunglasses are the classic iconic sunglasses of the 1950s. They are also the most popular sunglasses for women. They are like the eyes of cat's eyes, and they are called the favorite of many Hollywood stars, such as Marilyn Monroe and Audrey Hepburn.

When cat's Eye Sunglasses were first born in this era, as a product of great changes in post-war economic prosperity, it soon became the landmark style of the times. As a result, in the era of Hollywood movies, many films have appeared the shadow of cat's eye sunglasses. The most classic should be "matrix", each protagonist has a pair of modern glasses - cat's eye sunglasses.

Even in the millennium, the popularity of cat's eye sunglasses is still in the air. In a movie segment of "Mr. and Mrs. Smiths", Julie and Peter both wear brown cat eye sunglasses. They are so handsome!

In the following decades, a variety of sunglasses swarmed out, such as retro oversized sunglasses and psychedelic granny sunglasses, which gradually took the spotlight of cat's eye sunglasses. Until last year, cat's Eye Sunglasses seemed to "revive" in general, and it gradually returned to the track of fashion.

Cat's eye is still the sunglasses of the past, and the people wearing them are no longer those of the 1950s. Cat's eye sunglasses are retro and modern, with a trace of advanced, metallic breath.

How to choose cat's eye sunglasses?

3.1 according to face shape

Cat's eye sunglasses are suitable for face shape - round, square, triangle

3.1.1 round face - wide edges and corners

Round face is more suitable for wearing glasses with sharp edges and corners, especially the spectacle frame with wide beveled edges (knocking on the blackboard) will make the face appear a little longer, showing that the face will not be so round. Therefore, the round face is most suitable for wearing wide edge angle cat eye sunglasses.

Although the girl with a round face is cute, it is not plastic. You can use cute cat's eye sunglasses to increase the angular sense of the face shape. It can also lengthen the facial lines, and make Selena with it become playful and lovely

3.1.2 square face - narrow edge angle & wide edge ellipse

Square face is most suitable to wear a round frame to neutralize the edge and line feeling of the face, but it is not suitable to wear round glasses, especially the thin round glasses, which will make the face very bad.

You should choose wide and straight line Cat Eye Sunglasses (i.e. narrow edge corner type and wide edge oval type).

3.1.3 triangle - narrow edge ellipse

Triangle face is also known as rhomboid face, the jaw looks very wide, but there is a little chin face, forehead is not jaw width. This type of face is most suitable for wearing a round frame to soften the line sense of the lower jaw, and it is better to have a thin round shape, which is in the middle of the upper and lower proportion. The upward looking cat's Eye Sunglasses fill the gap in the forehead area and coordinate the proportion of the face.

3.2 according to UV index

Sunglasses are not the more expensive the better. It is the right way to isolate ultraviolet rays. Since it is sunglasses, it is necessary to choose sunglasses that can block ultraviolet rays. (fragmentary idea: glaucoma should not wear sunglasses) in fact, not only the skin, but also different tissues in the eyes can absorb different wavelengths of ultraviolet rays. Strong ultraviolet rays can damage the eyes.

The UV index of sunglasses refers to the filtering effect of sunglasses. Normally, it should eliminate 280 ~ 400nm light. General regular sunglasses are 100% UV proof, that is, UV400, ordinary optical resin lenses are generally uv360 ~ 380. Generally, the real sunglasses are labeled "UV400", "UV", "UV protection" and "100% UV absorption".

3.3 according to the lens

3.3.1 polarizer: generally suitable for driving, fishing, going to sea, skiing and other outdoor sports. It can block glare and make the vision clear and natural.

3.3.2 anti reflective coated lens: suitable for snow or places with strong reflection. The lens surface is coated with thin magnesium fluoride to prevent strong light reflection.

3.3.3 color changing lens: used indoors and outdoors at the same time. There is skiing material added silver halide on the lens, which can change color in case of strong light.

3.3.4 color lens: chemical substances are added to the lens to make the lens appear colorful.

3.3.5 tinted lens: generally, sunglasses with degree are treated by coloring.

Traditional Chinese medicine believes that the eyes and the viscera are closely related. Only by nourishing the eyes with sufficient blood can we see the objects clearly. When the blood in the liver is insufficient, the eyes will be dry and tired. How can we protect the eyes through traditional Chinese medicine.

How to care for your eyes?

1. Massage the acupoints around the eyes

There are many acupoints around the eyes, such as Taiyang, zanzhu and Qingming. Massage on these acupoints can relieve visual fatigue. In addition, you can wash your hands, rub them together, and then use your palms to iron your eyes, repeatedly 5 times, and then use your fingers to gently press the acupoints around your eyes.

2. Tap the part of the gallbladder meridian

From the point of view of traditional Chinese medicine, the liver opens to the eyes, and the liver and gall belong to the same brother and brother. Usually, beating the gall meridian can protect the eyes. It should start from the outer root of the thigh, from the top down to the knee, and then from the bottom up to the root of the thigh. Pat once a day for three minutes each time, but it can't be knocked between 21:00 p.m. and 1:00 a.m 。

3. Hot compress

Put the towel in 40 ℃ warm water, take it out and wring it out, apply it around the eyes, can stimulate the surrounding acupoints and meridians, thus promoting blood circulation. You can also put a proper amount of raw rehmannia, Prunella vulgaris, chamomile and peppermint together in the pot for boiling, close your eyes and then smoke, and then hot compress, with the effect of clearing the liver and eyesight and dispersing wind and clearing the liver.

4. Choose wolfberry tea or chrysanthemum tea

Wolfberry contains a large number of vitamins, carotene and minerals, etc., which has the effect of eye care. You can usually put the right amount of wolfberry fruit in the cup instead of tea. In addition, chrysanthemum is suitable for people with strong liver fire and excessive eye use, but people with spleen deficiency and diarrhea can not use chrysanthemum tea. In addition, cassia seed is also a good choice, which contains rich zinc and vitamin A, with the effect of liver and eyesight.

5. Massage your temples and shave your eyes

Use both hands, put the thumb belly in the temple, the remaining four fingers to keep relaxed state, hold up and show hollow shape, and then rhythmically do up and down pressing, which can promote local blood circulation.

reminder

At ordinary times, you can supplement foods rich in vitamin A for your body, because vitamin A can alleviate the decline of eyesight and prevent dry eyes and night blindness. It is recommended to choose carrot, persimmon and spinach. In addition, more vitamin B should be added. Insufficient intake of vitamin B1 can easily cause eye fatigue, and insufficient vitamin B2 will lead to keratitis. 

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In summer, if there is a method that can instantly improve your appearance and make your clothes double with fashion, will you be excited? Well, no need to be curious, now I tell you, this method is - wear sunglasses!

When the fashion circle goes around, sunglasses are also synchronized in this circle to meet our requirements for fashion taste. After all, not many people can resist the mysterious and arrogant nature of sunglasses, and no one can refuse the benefits of sunglasses.

As early as prehistoric times, the Inuit wanted to protect their eyes from strong light when hunting, so they made goggles with walrus teeth. This is probably the earliest prototype of sunglasses. However, the sunglasses at that time had only one slit, which could only reduce the area of the strong light, but not the intensity of the strong light.

In the mid-19th century, when the industrial revolution was advancing, people found a kind of colored amber and mica in nature. So on the basis of glasses, improved sunglasses, which is also the beginning of sunglasses. However, at this time, sunglasses are only a symbol of upper class social identity, and they are not widely popular.

By the end of the 1920s, sunglasses became the love of Hollywood stars, and sunglasses were labeled as "Star". So the first time foster grant sold sunglasses, they were sold out by Hollywood stars. After that, they became inseparable from fashion and became popular all over the world with fashion labels.

Even after a hundred years, it is still the existence of fashion circle. On the show, it has become a fashion piece that brands are competing to launch, or a bright spot for brands to match.

In all kinds of street shooting of stars, it is a piece of fashionable concave shape that stars seem to show inadvertently.

In life, it is a versatile accessory we use to add a sense of fashion.

Therefore, today's sunglasses have been able to satisfy us from all aspects. It is more and more styles, wearing more and more attention. And each style seems to have its own story, just don't know if you have found it?

First of all, round frame sunglasses:

When it comes to the round frame sunglasses, maybe many people will first think of Zhou Xingchi's funny performance in "Jiupin sesame official". So many people think that the round frame sunglasses are too dramatic to be associated with fashion.

If so, I would like to tell you: the round frame sunglasses are actually very fashionable. They can be cool, sweet and elegant at the same time.

The round framed Sunglasses worn by Luc Besson in "the killer is not too cold" have been imitated by many people. And "short hair + chocker + round frame sunglasses" is really cool and fashionable.

In breakfast at Tiffany's, Audrey Hepburn's glance in her round framed sunglasses is elegant and feminine.

The wide round frame and pure black lens cover up half of Hepburn's face, which not only makes her face smaller, but also has a sense of fashion and mystery, which makes people want to explore what kind of shame is under sunglasses.

In style, the first mock exam is not just a rule of thumb, but a uniform picture frame like a good baby. Its frame design is more and more diversified and fashionable.

Or, like Audrey Hepburn, with a little bit of irregularity:

Or

So, round frame sunglasses can be very fashionable! It's just that it's not suitable for everyone, and it's also based on the face shape:

Suitable: round frame sunglasses are suitable for people with obvious facial lines. Like rectangle face, melon seed face, goose egg face, etc.

Not suitable: round face. The round face has plump cheeks, wide forehead and round chin, which makes it a very pleasant and lovely type. If coupled with the same round sunglasses, it will add round on the circle, it appears that the face plate is very big.

thierry lasry

Cat's eye sunglasses are also very retro shaped glasses. There is a sense of upward flight on both sides of the frame, and the sharp edges and corners seem to be the charming eye liner of Cleopatra, with a charming charm.

It seems to have a kind of magic, as long as we wear it, it can make us more confident. In face shape, cat eye sunglasses are more suitable for long face, or square face. After wearing it, not only has a kind of "rightful and vigorous" super strong aura, but also can make the face shape appear not to be too long or too square.

In addition, cat's eye sunglasses can also play a decorative effect on the cheekbones of our face, but this requires a subdivision of its frame shape.

What we call cat's Eye Sunglasses only tends to the overall shape of the frame. If you want to subdivide it, it can be divided into round frame type, corner type, and exaggerated type with super small frame. And for US Asians often appear high cheekbones, or zygomatic arch width of the face, it is obvious that the round cat eye glasses are more suitable. If you don't believe it, take a look at the contrast chart below.

In addition, for the kind of exaggerated small cat eye sunglasses, the requirements for our face shape are relatively high. Because of its limited shielding area, the face is fat, or most of the face is not suitable. Therefore, it is suggested that friends with strong facial three-dimensional feeling can try this kind more, after all, it is a super fashionable piece!

Special Shaped Sunglasses

If you want to talk about fashion and fashion, the sunglasses style is really beautiful! Polygonal, heart-shaped, etc. how fashionable, how to come. It meets our requirements for concave shape, show fashion, modify face shape, enhance temperament, and so on.

If you are fashionable enough, just like Jiang Shuying, with a pair of gear shaped sun flower sunglasses, dimples like flowers.

Or put on a pair of very lovely heart-shaped sunglasses, like a child happy, young.

Or... All kinds of exaggerated shapes have come to make us look more exquisite.

Pilot Sunglasses

Well, for this classic in the classic, we can only be called out! Who is it? ——Pilot Sunglasses!

For this type of sunglasses, if you want to find the same type of star, it is really very simple, because almost every star will have such a style. It is the same as Hepburn's classic little black skirt. In terms of style, it's classic and retro, and it's not out of date for thousands of years. In terms of matching, it's versatile enough to fit without any mistakes. In terms of recognition, its recognition is as high as the little black skirt. It's easy to recognize: the frame is a thin metal frame, and the lens is tear drop shaped.

It has always been with these unique personality, and thick frame wayfarers, or cat's eye glasses to express a different temperament. Whether it's Marlon Brando's leather suit in the wild ones, or the hero image of Tom Cruise in top gun, etc., these are the biggest portrayals of the cool power expressed by the pilot's sunglasses.

On the T-stage, pilot glasses are also a big fashion trend.

On Celine aw's show in 19, the model with Aviator Sunglasses and long leather boots seems to have come from the 1970s.

The style of Miu Miu has changed people's traditional understanding of sunglasses. The nose of the sunglasses is pulled to the position of eyebrow height, which is cool and fashionable.

Other brands are also attached to the basic style of pilots' glasses, which has made a magical change and added its fashion flavor.

Since pilots' sunglasses are so fashionable, will all women look beautiful in them?

Answer: no! Because pilots' glasses also have to look at their faces.

Suitable for: square face, melon seed face.

It makes the square face look softer and smaller. For melon seed face, it can weaken the angular sense of melon seed face and make the face look more delicate.

Not suitable: round face.

The lens frame of the pilot's glasses is relatively round. At this time, if it is combined with a round face, the face will be rounder and bigger. This principle is the same as that round face can't wear round sunglasses.

Speaking of this, I want to envy jealousy hate to say to the partners: "really good envy you are goose egg face! For a variety of good-looking sunglasses, you do not need to consider whether it is suitable for your face, as long as you like to be brave and bold to wear it! Because your face is suitable for all kinds of sunglasses

However, if you want to wear sunglasses beautiful and fashionable, you can't just consider the style. About the color of sunglasses, we also need to consider more.

When it comes to this pair of sunglasses, do you think it's suitable for me "Are these sunglasses versatile in color?" ......

What I want to say is: "the color of sunglasses is not for us to match, it is a performance of shading and sunscreen."

For sunscreen, it's very simple to look at the UV protection index on the manual. As long as the sunglasses with UV400 logo can achieve sunscreen effect.

For shading, popular point, the darker the color of the lens, the stronger its shading ability. If we only wear them on a daily basis, we suggest you try black, gray, or green, or brown lens colors, because these four colors are more friendly to our eyes.

If you have to make it look colorful and fashionable, you can choose different color frames, which can achieve the same effect.

But the best fashion sunglasses are "color + transparent" lens mode. But the shading ability of this kind of lens is really limited, but it has a very high eye-catching index, but also retro fashion, so we have to consider its collocation.

In the simplest way, we can choose the lens color corresponding to the main color of the clothing.

Or with a certain color on the body can also echo.

If you don't want to match, just wear a basic color. In this way, sunglasses of any color will be suitable.

This summer, I hope all the partners can find their own fashion and beauty! Although Sunglasses cover our beautiful big eyes, they bring us unprecedented fashion! Come on, make yourself beautiful! 

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In fact, although glasses is only a small ornament, but it is a sharp tool to emphasize personal style. Starting from small details, not only can you better show your difference, but also can highlight your preferences and preferences.

With the upsurge of retro fashion, not only the clothes but also the glasses should be retro. What kind of glasses can be called retro glasses? What kind of "evolutionary history" does it have?

"Evolution history" of retro glasses

Retro glasses refer to glasses with rounded outline, which are made of various materials and mainly made of metal. It can be traced back to the 1940s and 1950s. Most of the hippies at that time were literati and writers. They had a strong ability to accept new things, yearned for freedom and pursued liberation. And retro glasses are the accessories they use to highlight their romantic and cynical character.

Among them, the most popular image of retro glasses is John Lennon. His glasses are as popular as music. As long as he wears a pair of retro glasses, the whole person will become full of literature and art.

Classification of glasses

With the development of production technology and the rise of aesthetic level, retro glasses are no longer limited to round, more styles and patterns of retro glasses emerge in endlessly, occupying the fashion of people's dressing table. Let's have a look at the fashionable retro glasses styles~

1. Round retro glasses

Features: Full Score of age reduction effect, necessary for young girls

The most classic style of retro glasses is the round metal frame. This style of glasses has a kind of artistic style, which can well modify the facial lines and make the whole person look more gentle. In addition, the round frame retro glasses can also enlarge the features of the five senses, focus people's attention on the face, and give full score for advanced feeling.

Moreover, the round retro glasses are more daily, as long as the face shape is suitable, the vast majority of people can easily control. In the daily collocation, with a pair of round frame glasses, will increase a lot of flexibility, age reduction effect full score, vitality girl is you. Girls who like this style get up quickly and don't miss it.

2. Oval retro glasses

Features: full of advanced sense, full of aura, necessary for the workplace elite

The oval retro glasses frame is generally larger, so the overall shape needs more Aura, more atmosphere, and looks harmonious and natural. Oval glasses look more elegant, with formal clothes look very serious, more suitable for meeting and other formal occasions, easy to create a strong woman style. When collocation is more playful make-up or dress, it will appear more nimble and playful.

3. Aviator retro glasses

Features: exaggerated and bold modeling, fashionable and essential

Pilot retro glasses are one of the most popular styles among fashionistas. They break away from the regular rules of round and oval glasses, but they are more brilliant in modeling. Many star models often choose this kind of glasses to add a sense of hierarchy and fashion. Although it looks cynical, it is actually retro and serious. The girl who pursues the trend can boldly try this kind of retro glasses and easily create a different summer look.

Different face shapes are suitable for retro glasses with different contours:

First of all, we should know that human faces can be divided into four types: rhomboid face, square face, round face, triangle face and oval face. Secondly, you should judge your face shape and choose different styles of retro glasses

1. Diamond face (oval retro glasses)

Diamond face, refers to the face shape is relatively thin and long, face width is less than two-thirds of the face length. Diamond face and oval retro glasses are the best CP. The eyeglass silhouette on the top can not only increase the retro flavor and the richness of the shape, make people look both modern and fashionable, but also can well widen the proportion of the face, so that the whole face looks more harmonious. Diamond face girls can boldly try oval retro glasses, will be very fashionable yo~

2. Square face (round retro glasses)

Square face is the most common face type. The width of forehead, zygoma and mandible of square face is basically the same, which gives people a feeling of square. This face has a clear contour, so it is more suitable for round glasses to neutralize the strong line and contour of the face. The round shape of retro glasses not only has the softness of the round frame, but also does not lose the hardness, which just echoes with the square face.

3. Round face (oval retro glasses)

There are always a lot of round face girls are very distressed, feel that they have no relationship with retro glasses. But in fact, the girl with round face is also very suitable for the retro glasses with oval frame, which has a kind of ghost horse spirit feeling. Girls with round faces should remember these two tips when choosing retro glasses: first, it is recommended to choose glasses with exaggerated shapes and bright colors, which will look more design and attract people's attention. Second, it's better to choose a longer frame for better visual effect.

4. Inverted triangle face (round retro glasses)

The inverted triangle face is also very suitable for wearing round frame retro glasses. The forehead and eyes of the inverted triangle are relatively wide, and the mouth and chin are relatively sharp. Therefore, we can use the round frame retro glasses to increase the layered sense of the upper part of the face, highlight the lower part, so that the whole face looks more delicate and compact, and the effect of instantly creating a "palm face" is not a dream.

5. Oval face (Aviator retro glasses)

Oval face is a kind of perfect face shape, which is usually called "goose egg face". This kind of face does not choose the style of glasses, which is very fashionable to wear. But most suitable for oval face retro glasses or pilots retro glasses. This style of glasses is rich in modeling, which makes people feel bright in front of their eyes. Strong oval face girl try pilot retro glasses, the whole person will be valiant, very handsome.

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